What is a purpose statement? A purpose statement, sometimes called a "position statement," is a sentence that describes a company's focus as it pertains to its audience, whether that’s clients, customers, patients or any other group or demographic.
Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.
But before you can use a purpose statement, you need to understand what it actually is— and what it’s not. A purpose statement is a 1-2 sentence articulation of WHY you do what you do. It has two parts: the core action you take, and the ultimate impact you want to create.
A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be restricted or clarified and eventually worked into an introduction.
Remember, as you are contemplating what to include in your purpose statement and then when you are writing it, the purpose statement is a concise paragraph that describes the intent of the study, and it should flow directly from the problem statement.
The simplest and most popular definition of a purpose statement is “A higher-order reason for an organization’s existence that goes beyond making money and adds value to society.” [1]
The purpose statement begins with a clear action verb (“investigate”) and specifies the subject matter (“impact of social media”). It outlines the methods to be used (“surveys and interviews”) and the population focus (“teenagers in urban schools”).