Social media is regarded as a key channel in the B2B arena, but many companies are still some way off complete integration with the rest of their marketing activity. Social media networks are broadly ...
Demand Gen Report: Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...
Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...
Entrepreneur: The Profile of a Modern B2B Customer and What It Means For You
The Profile of a Modern B2B Customer and What It Means For You
Forbes: How B2B Marketers Can Raise Their Digital Profile To Entice Customers
VentureBeat: Leadspace raises $46 million to bring big data insights to B2B sales
Leadspace offers a customer data platform (CDP) that uses AI and big data to help sales and marketing teams build rich B2B customer profiles to support inbound and outbound campaigns. The company ...
Leadspace raises $46 million to bring big data insights to B2B sales
Retail TouchPoints: After COVID Raised Procurement’s Profile, B2B Buyers are Looking to Modernize
At the Adobe Summit earlier this year, Greg Ott of Demandbase made two things clear to B2B marketers: Buyers no longer make purchases alone, and most of the buyer’s journey happens before they ...