BERO is a premium, non-alcoholic beer created by Tom Holland for those who never settle. We believe well-being is holistic—it’s not about sacrifice, but about striking the perfect balance between pleasure and moderation.
Our Story | BERO: Born in London. Crafted in America. Enjoyed Worldwide.
Now, over two and a half years since starting his sobriety journey, Holland is launching his own line of non-alcoholic beer. Bero is the passion project of co-founders Holland and John Herman.
Created by Tom Holland, BERO has earned accolades including the 2025 Self Pantry Award, the 2025 Zero Proof Choice Awards, and a Gold Medal at the 2025 L.A. Spirits Awards, making it a standout choice for any occasion.
The actor’s first-ever business venture outside of Hollywood is a premium non-alcoholic beer brand named BERO, which dropped on Wednesday, Oct. 16, with three debut varieties: BERO isn’t just a...
Actor Tom Holland has been public about becoming sober, and with his new nonalcoholic beer called Bero, the 'Spider-Man' star hopes to help drinkers of all sorts feel at ease in social situations.
What is Tom Holland’s nonalcoholic beer brand? In 2024, Tom Holland launched BERO. He was inspired to do so after his own journey with sobriety. “I don’t think I realized how big a problem I had when it comes to alcohol until I gave it up,” he said in an interview with Food & Wine.
BERO, the premium non-alcoholic beer brand co-founded by Tom Holland, announces a major expansion of its retail footprint with Kroger, Publix and Walmart. News of this growth across the U.S. comes on the heels of the brand’s entrance into Morrisons, the beloved UK grocery chain. This expansion marks a defining moment in BERO’s second year and reinforces its position as a modern leader in ...