Avid Technology empowers media creators with innovative tools and technology for entertainment, education, and collaboration worldwide.
AVID Center helps close the opportunity gap with proven teaching strategies, training, and professional development for college readiness.
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Avid Technology, Inc. is a global technology company whose products are mainly used in the media and entertainment industry. Founded in 1987, it is headquartered in Burlington, Massachusetts, and develops software, SaaS, and hardware products.
Avid Technology, the editing software company, is the latest entertainment industry player to introduce AI into its toolbox. The company behind industry-standard platforms Pro Tools and Media Composer said it is entering a multiyear partnership with Google Cloud.
Avid Technology makes deal with Google Cloud for a new AI tool
Avid and Google Cloud announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid.
Buy Pro Tools music software, Media Composer video editing software, Sibelius music notation software, audio plugins, and more. Shop the Avid store now.
BURLINGTON, Mass. and SUNNYVALE, Calif., / PRNewswire / -- Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's leading creative tools from Avid. By embedding Google's Gemini models and Vertex AI directly into Avid's solutions, the collaboration aims to transform video editing ...