Dubbed the Peter Drucker of Small Business Marketing Tactics, John is the author of four popular books, including The Referral Engine, Teaching Your Business to Market Itself, and Duct Tape Selling: ...
Marketing: The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky, like finding money on the ground. Author and marketing guru John Jantsch, our ...
The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) ...
Would you like an army of unpaid workers to help you build brand awareness? Would you like to do away with outbound marketing and traveling salesmen? Well, according to John Jantsch, a marketing and ...
Marketing: Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
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John Ternus’s profile is sparse even by big‑tech standards. It lists just two roles: a brief stint as an engineer at Virtual Research Systems in the late 1990s, followed by more than 25 years at Apple ...