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33 The difference is in the number of users. User's guide: A guide belonging to one user. Users' guide: A guide belonging to all the users. I'd be inclined to use the first sense rather than the second sense, since the "one" user is really an abstract representation of all the users anyway.
User’s Guide vs Users’ Guide - English Language & Usage Stack Exchange
A guide coaches the user on how to use a product effectively and efficiently, typically by providing application examples and usage scenarios. Some marketing professionals prefer using the term "guide" instead of "manual" without regard for this distinction because "guide" sounds helpful and easier to read.