The tourism industry is propelled by a mix of local returning customers as well as visitors from around the world. While print and broadcast marketing still have an impact on the tourism business, ...
Daily Emerald: From Travel Agencies to TikTok: How DMOs Are Adapting to the New Era of Tourism Marketing
From Travel Agencies to TikTok: How DMOs Are Adapting to the New Era of Tourism Marketing
As Asheville continues to recover from Tropical Storm Helene, the eighth annual DIY Tourism Marketing Conference highlighted the city’s evolving strategy for rebuilding and sustaining its tourism ...
Business Wire: Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign
RICHMOND, Va.--(BUSINESS WIRE)--Following a highly competitive search, Richmond Region Tourism has selected Padilla as its marketing agency partner for an inspiration campaign to help grow the economy ...
eturbonews: Behind Asian Tourism’s Success: How Risk Management and Marketing Are Driving Global Growth
Since COVID-19, global tourism’s centre of gravity has shifted decisively to Asia. Risk and Tourism Marketing in Asia reveals how Asian destinations have integrated risk management, regional ...
Behind Asian Tourism’s Success: How Risk Management and Marketing Are Driving Global Growth
Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state ...
Sun Sentinel: COVID pandemic slashed return on Florida tourism marketing efforts, report says
TALLAHASSEE — Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by ...