For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that ...
Newsweek: Developing a Holiday Marketing Strategy? 12 Points For Businesses To Consider
The American Marketing Association's 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The findings emphasize that while ...
Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner.
To attract new customers and increase revenue, you need an e-commerce marketing strategy that’s intentional and well-targeted. When your marketing aligns with how and where you sell online, it’s ...
Prefer Newsweek on Google to see more of our trusted coverage when you search. The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus ...
Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...
Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...