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Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British businessman and television personality. Sugar began consumer electronics company Amstrad, in 1968.

Alan Sugar was born on 24 March 1947 in Hackney, London, England, UK. He is a producer and actor, known for The Survival Club (1999), Blame It on the Moon (2000) and The Apprentice UK (2005). He has been married to Ann Simons since 29 April 1968. They have three children.

Lord Alan Sugar has shed light on whether he’s thought about retirement plans – insisting that he’ll carry on making seasons of The Apprentice for “as long as the BBC wants me to”. “I ...

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Alan Sugar says he has no plans to retire from Apprentice and ‘hang up ...

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Alan Sugar attended Northwold Primary School and later Brooke House Secondary School in Hackney, London. Despite leaving school at the age of 16, he quickly ventured into the business world, showcasing his entrepreneurial skills early on by working for a greengrocer and taking a brief role as a statistician at the Ministry of Education. Career

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Who is Alan Sugar? Born on , in Hackney, London, Alan Michael Sugar, Baron Sugar, is a British business magnate, media personality, author, and politician. From boiling beetroot at age 11 to founding Amstrad at 21, his journey is a true rags-to-riches story. Known for his role on The Apprentice, Sugar's influence extends beyond television. He revolutionized the home computer ...

LORD Alan Sugar has crowned this year’s winner of The Apprentice after a too-close-to-call finale. The business tycoon made his decision after putting the contestants through 12 gruelling weeks ...

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