New York Post: ‘The Elf on the Shelf’ brand’s magical story started with co-founder’s family and its own Christmas elf
‘The Elf on the Shelf’ brand’s magical story started with co-founder’s family and its own Christmas elf
Yahoo: Elf on the Shelf is here! Everything to know about the holiday tradition
Elf on the Shelf is here! Everything to know about the holiday tradition
Publishers Weekly: HarperCollins, Elf on the Shelf Sign Deal for a Dozen Books
HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...
AOL: Elf on the Shelf is ready to debut for Christmas season; Here's when to bring out the elf
It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...
Elf on the Shelf is ready to debut for Christmas season; Here's when to bring out the elf
AOL: Elf on the Shelf, meet Snoop on the Stoop, hip-hop Christmas doll not endorsed by Snoop Dogg
Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...
Elf on the Shelf, meet Snoop on the Stoop, hip-hop Christmas doll not endorsed by Snoop Dogg
Retail TouchPoints: Elf on the Shelf Founder on the Brand’s Unlikely but Enduring Success