Summary: The confusion may come from 'forte' as used in music for strong or loud, which is definitely pronounced 'for tay' = /ˈfɔr teɪ/. In French, the same letters are pronounced 'fort' = /fɔrt/. But those languages are not English, and English has its own rules, inspired by the originals but with no compunction to remain faithful, at least here with the French borrowing.
1362 Langland Piers Plowman A. i. 174 That nis no treuthe of trinite but..a leornyng for lewed men, the latere forte dele. 1484 Caxton tr. G. de la Tour-Landry Bk.
In 2019, College of Arts and Sciences alumna Forte’ received the UAB National Alumni Society's Volunteer of the Year Award for dedicating her time and effort to improving the university. Currently, ...