MSN: Starbucks’s small dress code update is part of its bigger branding play
Starbucks’s small dress code update is part of its bigger branding play
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Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with ...
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Starbucks, once the undisputed titan of coffee culture, now ...
For better or worse, social-media platforms have replaced the town square, serving as venues where restaurant brands can interact with customers and fans immediately. While branding and community ...