Among the differences between PR and marketing are the metrics they follow. PR looks at reputation and public opinion, while marketing considers sales numbers and ROI. — Getty Images/scyther5 Some ...
Retail TouchPoints: Influencer Marketing Delivers $3B Of Earned Media Value For $172 Million Investment
Forbes: How To Boost A Social Media Marketing Strategy: 19 Key Data Points
How To Boost A Social Media Marketing Strategy: 19 Key Data Points
With over 30 years in the industry, I have seen a number of marketing strategies come and go. Some stick, others fade, but they all reflect the generation of adults at the time of their creation. Now ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Social commerce is big today, and it’s set to get even bigger.
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...
To prove the value of brand marketing, Kerbel and his team decided to conduct an experiment. They’d run a six-month marketing blitz—complete with influencer marketing campaigns, cultural marketing ...
Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...
In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...