Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...
Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing ...
Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...
Philip Kotler’s first book, Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall, 1967), made him a business star around the globe. Since then the Kellogg professor has ...
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...
As a youngster, Philip Kotler loved books. But not the kind of books most kids read. "When I was 12, I got into Plato and Aristotle," said Kotler, 94, who's considered the father of modern marketing.
Marketing Week: ‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, ...
‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Los Angeles Times: Marketing expert Philip Kotler turns gaze to capitalism’s flaws
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by ...