Lots of self appointed ‘marketing guru’s’ like to claim that email is dead, and that social media (or community platforms) are the only way to reach people now. Its a fun narrative because it gives ...
A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...
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TechRadar on MSN: Nearly 20% of marketing emails fail to reach recipient inboxes
Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.
Fast Company: Six reasons why email marketing is so important for your brand
Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...
Entrepreneur: Everyone’s Using AI for Email Marketing — Here’s Why Most Are Getting It Wrong
Everyone’s Using AI for Email Marketing — Here’s Why Most Are Getting It Wrong
Marketing: Five Ways to Unleash the Power of AI in B2B Email Marketing
Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...