Within a few years, Bira 91 became India’s fastest-growing beer brand, selling over 9 million cases across 550 towns and 18 countries. Its bright bottles and flavors like White, Blonde and Boom made beer a youthful, Instagram-ready symbol of urban cool. Big money followed the froth.
MSN: Top 5 Strong Beers in India 2025: Kingfisher, Haywards, Simba, Bira, And BeeYoung — Full Price List Inside
Top 5 Strong Beers in India 2025: Kingfisher, Haywards, Simba, Bira, And BeeYoung — Full Price List Inside
Bira 91 White is a cloudy wheat beer with low bitterness and high aromas like citrus and coriander; while Bira 91 Blonde is a clear lager made from barley and saaz hops; Bira 91 White measures 13 while Bira 91 Blonde comes 21 on the IBU scale (International Bitterness Unit).
Fall Of Bira 91: How A Name Change Led To Beer Brand's Dramatic ...
Started in 2015 by Ankur Jain, Bira 91 quickly became a symbol of India’s new craft beer culture. Its cool branding, creative ads, and wide availability made it a hit among young people in...
Downfall of Bira beer: How a simple name change collapsed ‘India’s ...
Bira 91, once considered India’s coolest craft beer brand, is battling a severe financial and governance crisis with unpaid salaries, mounting debt, and shuttered operations. The relationship...
Bira 91 maker B9 Beverages’ Ankur Jain set to exit as investors plan ₹400 crore infusion Leadership change likely this week amid salary delays, halted operations and mounting creditor pressure.
Bira 91 maker B9 Beverages’ Ankur Jain set to exit as investors plan ...
A minor legal name change from B9 Beverages Private Limited to B9 Beverages Limited has triggered regulatory hurdles, halted sales and intensified employee unrest at Bira 91.